Strategic reorientation of market cultivation

We have realigned the market-processing strategy of municipal utility for customer retention and recovery.Initial situation and objectives Rising customer turnover and endangered value retention of the customer base in the private customer business of a […]

Market potential and new business development for technology patents

For a company in the chemical industry, we have estimated market potential and developed marketing approaches.Initial situation and objectives Cellulose digestion process with ethanolamine Short-chain epoxides by direct oxidation Nanoparticles as a polymer additive for […]

Sales optimization for a stainless-steel manufacturer

In order to exploit existing market potential, we have developed a sales strategy for a stainless-steel manufacturer and derived a plan of action for operative market development.Initial situation and objectives The business unit of a […]

Pricing for service contracts

We have developed a pricing strategy for service contracts for an automotive manufacturer and implemented them in a manageable pricing tool.Initial situation and objectives The pricing for service contracts car is organized locally in the […]

Introduction of an integrated IT after-sales platform

We implemented the project management for the introduction of an integrated IT after-sales platform for pilot dealers in China.Initial situation and objectives Increasing digitization in the automotive industry is also increasingly taking place in after-sales, […]

Head of Integration Management Office

Following the consolidation of three cable network operators, we managed the Integration Management Office and were able to successfully implement the integration.Initial situation and objectives After consolidating three cable network operators, a strong Germany-wide cable […]

Sales channel online-sales

Conception of online sales and communication channels for a premium car manufacturer.Initial situation and objectives Changing framework conditions, increasing digitization of potential customers and shifting everyday shopping activities into the online world are forcing car […]

Outsourcing and agile implementation of an IT tool

For an energy supplier, we identified outsourcing potential and accompanied the agile implementation of the IT tool of the selected outsourcing partner as a PMO.Initial situation and objectives The telecommunications offerings of the provider of […]

Market development strategy for logistics service providers

To expand the business of a medium-sized logistics service provider, we evaluated relevant market segments and defined a market development strategy.Initial situation and objectives Medium-sized logistics service provider for pallet and silo transports with core […]

New Business Development Acid Chlorides

We have developed new business fields for the manufacturer of fatty acid chlorides.Initial situation and objectives Large chemical company with focus on surfactants / fat chemistry extends capacities, etc. for fatty acid chlorides Capacity and […]

Optimization of sales organization

Through procedural and structural optimization of the sales organization of a German telecommunications provider, we were able to increase efficiency and effectiveness.Initial situation and objectives Historically grown organizational structures and undefined processes in Sales Support […]

Flexibilization of fleets

As part of increasing fleet flexibility, we rederived the strategic orientation for a German automotive manufacturer.Initial situation and objectives Truck and van customers are increasingly trying to make their fleets more flexible and increase the […]

Competitor study Point-of-Sale standards

We have developed a comprehensive competitive study to capture point-of-sales standards in competitors’ truck networks.Initial situation and objectives Insights are to be gained as to how selected competitors ensure the sales and service quality at […]

Analysis of customer satisfaction after Mergers and Acquisitions

After a M&A transaction in the telecommunications industry, we conducted a customer satisfaction analysis and derived recommendations for action.Initial situation and objectives A cable network operator has completely taken over and integrated another nationwide cable […]

Realignment of a After-Sales strategy

We have strategically realigned the After-Sales strategy of a leading automotive manufacturer given the fact of increasing importance of new technologies. Initial situation and objectives New technologies will significantly affect the future of the automotive […]

Agile design of a product launch

We have developed a project house concept for the agile design of a product launch and created a blueprint for agile follow-up projects.Initial situation and objectives Inefficiencies, redundant voting loops and information loss lead to […]

Umbrella brand for digital services

For a German automotive manufacturer, we have developed a new umbrella brand for the marketing of digital services and derived its brand identity.Initial situation and objectives Due to current and future mega trends, the need […]

Fixed prices Workshop visit

For an Austrian dealer group of an automobile manufacturer, we piloted fixed prices at the workshop visit in order to ensure cost transparency for the customers and to reduce their emigration to independent workshops.Initial situation […]

Implementation of a nationwide pricing model

We planned and successfully implemented the price adjustment for a cable provider.Initial situation and objectives Development and implementation of a nationwide pricing model for single and multi-users./span> Approach Conducting market structure and market participant analysis […]

Development of brand images

To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a car manufacturer.Initial situation and objectives Different buildings in retail, but also at events, make […]

Development of new business areas

For the world market leader in a subsegment of the premium steel market, we have identified new business areas and derived a marketing, marketing and sales strategy.Initial situation and objectives World market leader in a […]

Harmonization of distribution structures

For a car manufacturer, we have developed market-specific implementation concepts for the harmonization of sales structures.Initial situation and objectives The Company Group has defined several Group-wide compliance guidelines. These so-called ‘Recommendations’ should be implemented in […]

Market support of vehicle connectivity solutions

In the course of the piloting and the rollout of a vehicle connectivity solution, we supervised the affected markets for a premium car manufacturer and carried out the corresponding support concept.Initial situation and objectivesg The […]

Piloting digital connectivity services

We have connected new digital connectivity services for vehicles in several pilot cities and developed a standardized rollout concept for a global automotive manufacturer.Initial situation and objectives As part of the strategy, the development of […]

TV full digitization

We piloted the TV full digitization of a cable network provider and then rolled it out.Initial situation and objectives The cable network is considered a future-proof transmission technology for more and more digital content Turning […]

Rollout of a new premium brand design

For a premium car manufacturer, we are accompanying the worldwide rollout of the new brand design in brand and exterior marking.Starting position and objective The new brand design of a premium car manufacturer is to […]

Piloting a new parts process at retail

We analyzed the success contribution and feasibility of new processes and prepared solution packages in a practice-oriented manner in a piloting project.Staring position and objective As part of the pilot, the contribution to process optimization […]

Analysis sustainability of workshop processes

For a German car manufacturer, we analysed the sustainability of the workshop processes, which were rolled out more than ten years ago, and derived recommendations for management. Starting position and objective Since 2003, the ideal […]

Development of a multi-channel strategy

To adapt to changing customer information and purchasing habits, we have developed a multi-channel strategy for a car manufacturer.Starting position and objective Changed information and purchasing behaviour of customers requires adjustments in the sales strategy […]

Expansion of a dealer Network

As project manager, we supported the expansion of the dealer network of a cable network operator so that six new retail shops could be completed on schedule.Staring position and objective To strengthen the brand presence […]