For a company in the chemical industry, we have estimated market potential and developed marketing approaches.
Initial situation and objectives
- Cellulose digestion process with ethanolamine
- Short-chain epoxides by direct oxidation
- Nanoparticles as a polymer additive for improving the impact resistance
- Diazonium salts in custom manufacturing syntheses
- Market study agrochemicals and fertilizers worldwide
- Phosphane catalyst in custom manufacturing
Approach
- Introduction in technology, patents, alternative technologies, processes
- Conducting secondary research and expert interviews
Results
- Estimation of market potential
- Development of marketing approaches, Road Map