We planned and successfully implemented the price adjustment for a cable provider.
Initial situation and objectives
- Development and implementation of a nationwide pricing model for single and multi-users./span>
Approach
- Conducting market structure and market participant analysis
- Derivation of price model with parallel sales forecast calculation
- Derivation of price model with parallel sales forecast calculation
- Development of a target-group specific communication strategy as well as contents of argumentation catalogues and press releases
- Design of customer letters, planning of the shipping campaign and coordination of legal coordination processes
- Development of training documents for call centre employees and training for sales staff
- Conception and implementation of project reporting
Results
- The budget goals have been achieved
- The churn remained within the given framework