We identified new market segments and defined a marketing and sales concept for an automotive supplier of communication components and systems.
Initial situation and objectives
- Medium-sized automotive supplier in the market for communication components and systems
- Strong dependence on a few large vehicle OEMs
- Target: Business development in new market segments with existing technology and product know-how
Approach
- Identification of core competencies along the existing value chain as well as core products with differentiation potential
- Identification and analysis of relevant markets and potential key customers related to the core business (technologies/skills, markets/regions, value-added elements)
- Evaluation and prioritization of relevant market segments and potential key customers
- Development of the cornerstones of the market cultivation strategy
- Derivation of the respective marketing and sales strategy
Results
- Identification of market segments and respective key customers
- Definition of marketing and sales concept
- Contacts to key customers have been established and initial project/product approaches have been developed