For a German tool manufacturer, we developed a market development strategy and identified trends and potentials.
Initial situation and objectives
- Tool manufacturers from the crimp technology sector with high innovation and quality standards
- Identification of new sales markets (currently mainly Germany and Europe), market segments (automotive and other segments) and market potential in demand
- Identification of new trends/further product developments for the application area of crimp technology requested
Approach
- Prioritisation of the industrial target segments through joint workshops (HPP & Customer) geographical focus of the market analysis according to agreement
- Carrying out market analyses in the industrial areas of photovoltaics, wind energy and switchgear
- 360° feedback from vehicle manufacturers, tool wholesalers and manufacturers
Results
- Development of a holistic market development strategy, concrete assessment of HPP on future market developments in terms of product, price, segment, location and technology
- Mediation of new, additional sales potentials
- New price, product and segment potentials in the automotive and industrial sectors (focus: photovoltaics) were identified