Manufacturer
Societal trends such as urbanization, sharing economy, sustainability and smart living as well as constantly changing customer requirements in terms of mobility and individuality are driven by the rapid technological progress. In the course of digitization, automobile manufacturers in particular are facing great challenges due to their omnipresence in people’s everyday lives, but also opportunities in terms of connectivity, autonomous driving, electromobility or alternative drive technologies and the Internet of Things.
Due to the successful implementation of more than 1,000 projects in the automotive competence field, we possess extensive experience, industry-specific knowledge and comprehensive knowledge of organizational structures. The spectrum of our projects includes passenger cars, van and truck divisions, all sales divisions (HQ, wholesale, retail) and the entire value-added process. Our functional expertise lies especially in the areas of sales, after-sales, network and brand. The variety of topics is very wide, e.g. multi-channel sales and formats, customer experience optimization, new retail processes and employee roles, etc.
From analysis to strategy and concept development to rollout, we accompany our customers throughout all project phases. By implementing a large part of our projects in practice, we also know the challenges and requirements at the various distribution levels and know what can be put into practice.
Your contact person:
Dr. Thorsten Liebehenschel | Managing Director
+49 (0) 69 66 88 526
Write an e-Mail
“Even after 1,000 automotive projects, we are offering tailor-made and pragmatic solutions, just as required by the definition of the task.”
Service portfolio
- Market, customer and internal strengths-weaknesses analyses
- Distribution network analysis
- Business unit strategy
- After-Sales strategies and formats
- Network strategy / optimization
- Sales concepts and strategies
- Distribution channel design (retail, online, mobile formats)
- Brand positioning / management
- Marketing Mix (4P, 7P)
- Promotional measures
- Pricing strategies, pricing models and pricing tools
- Process development and optimization
- Training and coaching concepts
- New / digital services, products and elements
- Measurement methods and KPI cockpits
- Implementation in foreign distribution companies
- Quality management concepts for international area rollouts
References
Target image of the retail future
For an automotive manufacturer, we have developed a target image of future retails, derived their requirements for the sales organization and developed a corresponding change management program.
Piloting digital connectivity services
For an automotive manufacturer, we have connected new digital connectivity services for vehicles in several pilot cities and developed a standardized rollout concept.
Development of a pricing strategy
For the workshop equipment area, a pricing strategy was developed, operationalized and documented.
New workshop format for older vehiclese
For an automotive manufacturer, we developed a concept for a new workshop format for older vehicles and rolled it out in 20 markets.
After-Sales retail format strategy
For an automotive manufacturer, we have developed and designed an After-Sales retail format strategy for the European region.
Piloting and rollout of a sales project
For a global automotive manufacturer, we have successfully accompanied an individual, modern sales project and were thus able to help the customer i.a. contribute to a sustainable increase in sales and market presence.
Rollout of a standardized workshop process
For an automotive manufacturer, we successfully rolled out a standardized workshop process in eleven European countries.
Further development of retail processes
Considering new sales initiatives and multi-channel requirements, we have further developed the retail processes of our customer with a focus on sales.
Realignment of After-Sales strategy
We have strategically realigned the After-Sales strategy of a leading automotive manufacturer given the fact of increasing importance of new technologies.
Agile design of a product launch
We have developed a project house concept for the agile design of a product launch and created a blueprint for agile follow-up projects.
We have developed a program of measures aimed at increasing the sales of accessories and collections at retail and prepared it for their implementation.
Umbrella brand for digital services
For a German automotive manufacturer, we have developed a new umbrella brand for the marketing of digital services and derived its brand identity.
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